Vivido.ai Helps Direct to Consumer Beauty Brand Maintain Sales and Performance While Cutting Annual Costs by 30%
Project results
Cost Cutting
Increase in Sales Volume
A direct to consumer beauty brand was looking to improve their media buying efficiency. They were currently using a third-party agency, but they were not happy with the results. The agency was slow to respond to changes in the market, and they were not able to provide the company with the level of transparency and accountability that they needed. As a result, the company was losing money on their advertising campaigns.
The company decided to hire Vivido.ai to help them move their media buying operations in-house. Vivido.ai is an AI-powered platform that helps businesses automate their media buying and improve their results.
Vivido.ai worked with the company to understand their goals and challenges. They then developed a custom solution that would help the company buy media more efficiently and improve their results.
Vivido.ai worked closely with the company's in-house team to train them on how to use the Vivido.ai platform. The training covered a wide range of topics, including:
- How to set up and manage campaigns
- How to optimize campaigns for performance
- How to use Vivido.ai's reporting and insights tools
Vivido.ai also worked with the company to onboard their technology partners. This included:
- Integrating Vivido.ai with the company's CRM system
- Integrating Vivido.ai with the company's advertising platforms
Once the training and onboarding were complete, the company was ready to start using Vivido.ai to manage their media buying. Vivido.ai's AI-powered platform helped the company to:
- Automate their media buying
- Optimize their campaigns for performance
- Get more insights into their advertising campaigns
As a result of using Vivido.ai, the company was able to:
- Maintain their online sales and performance
- Cut annual costs by 30%
- Gain greater transparency and accountability over their advertising campaigns
The direct to consumer beauty brand was very pleased with the results of their partnership with Vivido.ai. They were able to maintain their online sales and performance while cutting annual costs by 30%. They were also able to gain greater transparency and accountability over their advertising campaigns.
Here are some of the key takeaways from the execution of the case study:
- It is important to train in-house team members on how to use the Vivido.ai platform.
- It is important to onboard technology partners to ensure that Vivido.ai can be integrated with the company's existing systems.
- Vivido.ai's AI-powered platform can help businesses to automate their media buying, optimize their campaigns for performance, and get more insights into their advertising campaigns.
If you are a business that is looking to improve your media buying efficiency, Vivido.ai can help. Contact Vivido.ai today to learn more.
