Vivido.ai Helps Tourism Institution Improve Media Buying Process and Reduce Costs
Project results
Increase in Performance
Increase in Efficiency
Company Background
The tourism institution is a leading provider of tourism services in the EMEA. They offer a wide variety of tourism packages, including flights, hotels, and activities. The company is looking to improve their media buying process and reduce their media buying costs.
Challenge
The company's previous media buying process was not effective. They were spending a lot of money on advertising, but they were not seeing a return on their investment. The company was also not sure where their money was being spent.
Solution
The company decided to hire Vivido.ai to help them improve their media buying process. Vivido.ai is an AI-powered platform that helps businesses to automate their media buying and improve their results.
Vivido.ai worked with the company to understand their goals and challenges. They then developed a custom solution that would help the company improve their media buying process and reduce their media buying costs.
Results
Vivido.ai's custom solution included the following:
- Overseeing the media buying process with the agency: Vivido.ai closely monitored the media spend to ensure every dollar was spent in the correct manner.
- Providing transparency: Vivido.ai provided the company with detailed reports on their media spend, so they could see where their money was being spent.
- Improving overall performance: Vivido.ai's recommendations resulted in a 25% improvement in overall performance, while reducing the media buying cost by 12%.
Conclusion
The tourism institution was very pleased with the results of their partnership with Vivido.ai. They were able to improve their media buying process, reduce their media buying costs, and improve their overall performance.
Vivido.ai started by closely monitoring the media spend to ensure every dollar was spent in the correct manner. They did this by using their AI-powered platform to analyze the company's media buying data. Vivido.ai was able to identify areas where the company was overspending and make recommendations for how to reduce costs.
Vivido.ai also provided the company with detailed reports on their media spend. These reports showed the company where their money was being spent, so they could see how their advertising was performing. Vivido.ai also provided recommendations for how to improve the performance of their advertising campaigns.
As a result of Vivido.ai's recommendations, the tourism institution was able to improve their media buying process and reduce their media buying costs. They were also able to improve their overall performance by 25%.
As a result of Vivido.ai's recommendations, the tourism institution was able to achieve the following results:
- 25% improvement in overall performance: Vivido.ai's recommendations resulted in a 25% improvement in overall performance, while reducing the media buying cost by 12%.
- 12% reduction in media buying cost: Vivido.ai's recommendations resulted in a 12% reduction in media buying cost, while improving overall performance by 25%.
- Increased transparency: Vivido.ai provided the company with detailed reports on their media spend, so they could see where their money was being spent.
- Improved efficiency: Vivido.ai helped the company to improve their media buying process, which resulted in increased efficiency and reduced costs.
The tourism institution was very pleased with the results of their partnership with Vivido.ai. They were able to improve their media buying process, reduce their media buying costs, and improve their overall performance.
Here are some of the key takeaways from the results of the case study:
- AI can be a powerful tool for improving media buying efficiency and reducing costs.
- Vivido.ai is a leading AI-powered platform that can help businesses to improve their media buying process and reduce their media buying costs.
- By working with a partner like Vivido.ai, businesses can improve their media buying process, reduce their media buying costs, and improve their overall performance.
